Show Management Solutions.
Tradeshow Sales • Marketing • Management
We are an independent show organizer in the business of maximizing exhibition revenue and satisfaction for association and corporate clients through a full range of services.
About us.
For over 20 years, SMS has maximized exhibit and sponsorship sales and satisfaction for our association and corporate clients.
We provide a full range of sales and management services, customized to each client’s unique set of needs. We serve as an extension of our client’s staff, serving as an integral part of the event team.
Our efforts have doubled client’s revenue, increased exhibitor retention rates, broken all-time non-dues revenue records, and led to multiple Trade Show Executive Fastest 50 awards.
Whether you need a couple of services for a small event or complete show management for a large event, we can help.
Our Services.
Exhibitor & Sponsorship Sales
With a decades-long proven track record of growth, SMS implements a consultative sales approach to drive non-dues revenue for our association clients. We have a dedication to prospecting and a focus on relationship building and retention that leads to success for our clients year after year.
Financial & Administrative Services
In addition to helping you generate revenue, we can help you manage it. SMS provides accurate, systematic financial and administrative management and support, giving our clients total financial control. From initial invoicing to collections and reporting, SMS will work closely with your finance team to ensure success.
Marketing & Attendance Promotion
SMS plans and implements complete marketing strategies and programs to maximize exhibitor, sponsor, and attendee participation. Our marketing campaigns are custom-tailored to each client’s unique goals and event timelines to maximize effectiveness.
Show Operations & Onsite Management
SMS’s experience, attention to detail, and high standard of quality ensure all events are well-organized, well-executed, and well-received. From floorplan design to vendor coordination to onsite floor management – and everything in between – SMS has you covered.
Customer Service
We believe that where customer service goes, the event will follow. Our goal as your single point of contact for all exhibitor and sponsor correspondence is to be responsive, friendly, and informative. Our process of proactive communication throughout the event cycle ensures exhibitors and sponsors feel set up for success going into every event.
And – maybe most importantly…
Our dedication to conferences and exhibitor & sponsor success frees up your time to focus on the specific demands of your job while we deliver results.
A word from our clients.
The associations we work for, the exhibitors and sponsors we serve at their shows, and the partners we work alongside — in their words.
Association clients
Far more than a sales partner — a trusted extension of our team.
When we had to transition to a new sales partner just months before our annual meeting, SMS stepped in, integrated seamlessly with our team, and made a challenging first year remarkably smooth. Year after year since, they've brought creative strategies to grow exhibit and sponsorship revenue while significantly reducing the workload on our internal team.
Loreal Lance, CAE, CMP
Former Chief of Staff · Community Transportation Association of America (CTAA)
Five consecutive shows outperforming the year before.
One year of strong growth can be written off as an anomaly; five straight shows outperforming the previous year is an amazing accomplishment. It takes teamwork, expertise, and tremendous attention to detail and customer service — all of which SMS has clearly mastered, based on the feedback I've received from exhibitors.
Chris Dinegar
Former Vice President, Conferences · Association for the Advancement of Medical Instrumentation (AAMI)
Exhibitors & sponsors at our shows
Their customer service is why we keep coming back.
Brad and his team are always super responsive when planning the booth, and if issues happen onsite they go out of their way to minimize the impact. Organized and easy to do business with.
Krista Tapley
Vice President, Sales · Arconas
Seamless and stress-free, year after year.
More than 40 years at BOMA events, and the professionalism and responsiveness of the SMS team have contributed greatly to our continued, long-standing participation.
Mary Beeson
Director, Program Management · Otis Service Center
A seamless extension of the association.
I've been doing tradeshows for 25 years. SMS goes above and beyond — the perfect balance of a direct line to the association and a responsive, knowledgeable tradeshow expert.
Tasha Birdwell
AVP, Product Marketing · dormakaba, Inc.
Customer service that is second to none.
Vicki and her team are outstanding partners — responsive, knowledgeable, and willing to go above and beyond. Their guidance on booth selection has let us make a much greater impact at every show.
Steve Broom
Senior Director, Business Development · VDA, Inc.
A true partner, not a vendor.
Responsive, prepared, and always available. Having one point of contact for anything related to the Annual Conference — the same one for so many years — is such a relief.
Sergio Morales
Marketing Director · Embross
They really care about the event going well.
From resolving issues promptly, to being supportive when part of our booth was lost in transit, to sound advice on booth position for future bookings — they are a pleasure to work with.
Lynne Harrison
Group CEO · ServiceTec International, Inc.
They make you feel like you're their only client.
Seventeen years working with Vicki and her team — responsive, accommodating, flexible, truly white-glove service. The personal relationship she builds with every exhibitor is rare.
Christina Winstead
VP of Enterprise Sales · BluSky Restoration
The entire team is incredibly responsive.
Six-plus years with Vicki, Megan, and Janet across two events. Proactive communication, attention to detail, and a commitment to exhibitors make planning seamless — they genuinely care about our success.
Chelsey Carbaugh
Sr. Manager, Events, Sponsorships & Partnerships · CoStar Group
Exactly what we need to know, when we need to know it.
Leading up to the event they are responsive, knowledgeable, and clear. They set us up for success by telling us exactly what we need to know, when we need to know it, and onsite they check in with every exhibitor and go the extra mile.
Kristi Crase
Business Development Director, Aviation · SageGlass
My own personal conference safety net.
No matter the event, Brad knows the answers to any of my questions — a calm, knowledgeable, and thoroughly dependable resource I can always count on.
Renee Oliver
Former Senior Manager, Marketing & Advertising · Ricondo
Partners we work alongside
SMS stands in a league of its own.
As a general service contractor, I work with countless management teams, but SMS stands apart for professionalism and personalized service. They don't just sell space — they collaborate with us to engineer solutions around pricing, logistics, and the association's needs, and they care about the exhibitor experience from load-in to load-out.
Chuck Taylor
Senior Director · Hargrove from Encore
Responsive, organized, and a true partner.
As the software vendor for the BOMA trade shows, we partner with their team on setup, configuration, and ongoing support, and they make every step easier. Timely information and clear communication from start to finish keep projects on track and remove the guesswork.
Dave Frey
Sr. Project Manager · A2Z Events by Momentive Software
Every client we've ever worked with has renewed. Let's talk about your event.
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